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Colegas,

Despedimos el 2012. Para ello comparto algunas notas no sólo de las últimas semanas, si no de aquellas que han destacado de algunos de los sitios de mayor consulta para la elaboración de este ejercicio informativo durante el año. En las siguientes ediciones, el boletín tendrá cambios a raíz de diversas sugerencias que me han compartido, como agrupar las notas por temas. ¡Muy próspero 2013!

@charlyaztec

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1. Carlos Estrada Nava: Casos de Éxito y Tendencias de Software para Negocios en México (presentación)

Como algunos saben, el pasado 23 de noviembre acudí a la Universidad Tecnológica de la Mixteca, en Oaxaca, para participar como ponente en la 12° Reunión Nacional de Ciencias Empresariales “Perspectivas y Escenarios Futuros de las Empresas en México”.

Al respecto, compartí las experiencias que he tenido en torno a los casos de éxito de soluciones de software para las organizaciones en México, organizando el archivo que podrán ver adjunto en estos temas: Explosión de las TIC en México, area de oportunidad en Oaxaca, tendencias de software, casos de éxito, perspectiva del Presidente Peña, y estrategias efectivas de negocio. ¡Ojalá sea de su interés!

Link: https://www.dropbox.com/s/92z6gzwdrlwn4tn/UTM_Reuni%C3%B3n%20Empresariales_Carlos%20Estrada.ppsx

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2. Demystifying social media (McKinsey)

McKinsey_SocialMedia

Companies have quickly learned that social media works: 39 percent of companies we’ve surveyed already use social-media services as their primary digital tool to reach customers, and that percentage is expected to rise to 47 percent within the next four years.1 Fueling this growth is a growing list of success stories from mainstream companies:

Creating buzz: Eighteen months before Ford reentered the US subcompact-car market with its Fiesta model, it began a broad marketing campaign called the Fiesta Movement. A major element involved giving 100 social-media influencers a European model of the car, having them complete “missions,” and asking them to document their experiences on various social channels. Videos related to the Fiesta campaign generated 6.5 million views on YouTube, and Ford received 50,000 requests for information about the vehicle, primarily from non-Ford drivers. When it finally became available to the public, in late 2010, some 10,000 cars sold in the first six days.

Learning from customers: PepsiCo has used social networks to gather customer insights via its DEWmocracy promotions, which have led to the creation of new varieties of its Mountain Dew brand. Since 2008, the company has sold more than 36 million cases of them.

Targeting customers: Levi Strauss has used social media to offer location-specific deals. In one instance, direct interactions with just 400 consumers led 1,600 people to turn up at the company’s stores— an example of social media’s word-of-mouth effect.

Link: http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958

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3. I’m Chris Anderson, and This Is How I Work (LifeHacker)

El famoso editor de la revista de la década “Wired” (como saben, mi favorita), comparte su manera de trabajar para mantenerse productivo y eficiente. ¿Cuál es el mayor secreto? Nunca ver televisión, nunca.

After more than a decade as editor-in-chief at Wired magazine, Chris Anderson is making some big changes. Earlier this month, Chris announced that he’s stepping down to focus on his robotics manufacturing startup, 3D Robotics. While manning the helm at Wired, Chris authored three books that turned him into a leading voice across schools of economics, technology, and DIY design: The Long TailFree, and his latest, Makers: The New Industrial Revolution. (He also lead the magazine in nearly doubling its readership, racked up too many awards to count, and landed on the Time 100.) In Makers, Chris champions open source design, low cost material, and 3D printing as drivers of manufacturing’s next generation—all things his company uses as its foundation. We chatted with Chris about his seriously awesome workshop, the best advice he’s ever received, and the apps and gadgets that keep him running (like a machine).

Link: http://lifehacker.com/5963966/im-chris-anderson-and-this-is-how-i-work

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4. Jane O’Brien: El lenguaje que dominará internet (BBC Mundo)

Se cree que ahora hay unas 4.500 millones de páginas web en el mundo. Y con la mitad de la población china actualmente conectada, muchas de ellas están escritas en chino.

Aún así, algunos lingüistas predicen que de aquí a 10 años el inglés dominará internet, pero en formas muy diferentes a las aceptadas y reconocidas hoy. Eso se debe a que quienes hablan inglés como segunda lengua ya superan en número a los hablantes nativos.

Los usuarios de Facebook ya se relacionan con una variedad de formas del inglés, como el mezclado con hindi o “Hinglish“, con español o “Spanglish” y con coreano o “Konglish“.

Link: http://www.bbc.co.uk/mundo/noticias/2012/12/121216_idioma_aprendizaje_internet_jgc.shtml

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5. James Bamford: The NSA Is Building the Country’s Biggest Spy Center (Wired)

“The National Security Agency has become the largest, most covert, and potentially most intrusive intelligence agency ever.”

Under construction by contractors with top-secret clearances, the blandly named Utah Data Center is being built for the National Security Agency. A project of immense secrecy, it is the final piece in a complex puzzle assembled over the past decade. Its purpose: to intercept, decipher, analyze, and store vast swaths of the world’s communications as they zap down from satellites and zip through the underground and undersea cables of international, foreign, and domestic networks. The heavily fortified $2 billion center should be up and running in September 2013. Flowing through its servers and routers and stored in near-bottomless databases will be all forms of communication, including the complete contents of private emails, cell phone calls, and Google searches, as well as all sorts of personal data trails—parking receipts, travel itineraries, bookstore purchases, and other digital “pocket litter.” It is, in some measure, the realization of the “total information awareness” program created during the first term of the Bush administration—an effort that was killed by Congress in 2003 after it caused an outcry over its potential for invading Americans’ privacy.

“Everybody’s a target; everybody with communication is a target.”

Link: http://www.wired.com/threatlevel/2012/03/ff_nsadatacenter/

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6. 12 Awesomely geeky things we’ve loved in Web design in 2012 (The Next Web)

The world of Web design is constantly evolving and endlessly growing, and that’s exactly why it’s worth taking a step back and looking at how far we’ve come. Of course, designers and developers are never going to be purely serious (as you’ll see below), and that adds to the awesomeness of the Web.

We previously highlighted things we loved halfway through the year, and now, as 2012 comes to a close, our list of all-time favorites has arrived. Here’s a list of 12+ trends, products and toys we’ve loved in 2012, the useful, the funny and everything in-between. Also, don’t miss our other 2012 lists for more great recommendations.

Link: http://thenextweb.com/dd/2012/12/26/x-things-weve-loved-in-web-design-in-2012/?utm_source=dlvr.it

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7. (Video) Reinventing Society in the Wake of Big Data (Edge)

With Big Data we can now begin to actually look at the details of social interaction and how those play out, and are no longer limited to averages like market indices or election results. This is an astounding change. The ability to see the details of the market, of political revolutions, and to be able to predict and control them is definitely a case of Promethean fireit could be used for good or for ill, and so Big data brings us to interesting times. We’re going to end up reinventing what it means to have a human society.

These Big Data issues are important, but there are bigger things afoot. As you move into a society driven by Big Data most of the ways we think about the world change in a rather dramatic way. For instance, Adam Smith and Karl Marx were wrong, or at least had only half the answers. Why? Because they talked about markets and classes, but those are aggregates. They’re averages.

Link: http://www.edge.org/conversation/reinventing-society-in-the-wake-of-big-data

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8. 50 best songs of 2012 (Rolling Stone Magazine)

50songs2012

Taylor Swift made weapons-grade teen pop; Kanye West put his brain on cruise-control, dubstep kingpins and stadium rockers invited us all to their parties.

Link: http://www.rollingstone.com/music/lists/50-best-songs-of-2012-20121205#ixzz2GclyqBQm

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9. Tom Simonite: Google Puts Its Virtual Brain Technology to Work (Technology Review)

El gran objetivo de Google de la década: desarrollar Inteligencia Artificial, lo suficientemente competitiva que pueda superar a la inteligencia humana.

This summer Google set a new landmark in the field of artificial intelligence with software that learned how to recognize cats, people, and other things simply by watching YouTube videos (see “Self-Taught Software”). That technology, modeled on how brain cells operate, is now being put to work making Google’s products smarter, with speech recognition being the first service to benefit.

Google’s learning software is based on simulating groups of connected brain cells that communicate and influence one another. When such a neural network, as it’s called, is exposed to data, the relationships between different neurons can change. That causes the network to develop the ability to react in certain ways to incoming data of a particular kind—and the network is said to have learned something.

Link: http://www.technologyreview.com/news/429442/google-puts-its-virtual-brain-technology-to-work/

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10. Raúl Olmos: El alucinógeno mexicano que cautivó a los nazis (Emeequis)

alucinogeno_nazis

De México, no sólo el petróleo atraía a los alemanes. El doctor Karl Taubock, un naturista checoslovaco que vivió y trabajó en el país, reveló en el Tribunal de Nuremberg los planes del gobierno nazi para utilizar la herbolaria mexicana en experimentos con humanos.

Pretendían destinar el extracto de la planta conocida en México como amoena para esterilizar a los habitantes de naciones enteras, mientras que a la planta alucinógena llamada piule —muy común en Oaxaca— la usarían en interrogatorios, para forzar confesiones de los prisioneros.

Link: http://www.m-x.com.mx/2012-12-16/el-alucinogeno-mexicano-que-cautivo-a-los-nazis/

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11. (Video) Susan Cain: The power of introverts (TED)

In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to be an introvert. But, as Susan Cain argues in this passionate talk, introverts bring extraordinary talents and abilities to the world, and should be encouraged and celebrated.

Link: http://www.ted.com/talks/susan_cain_the_power_of_introverts.html

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12. (tool) If This Then That (Time)

La recomendación que no puede faltar para arrancar 2013, una herramienta para combinar muchas de las aplicaciones que se están volviendo parte cotidiana de nuestras vidas.

If This Then That helps wrangle together all the apps and websites you use on a daily basis, conjoining them like the cutest two-faced cat imaginable. The site thrives on those tiny yet tedious tasks you probably do without even realizing it. Do you favorite a tweeted article and then send it to your Instapaper account? Take a photo using Instagram and then send it to Gmail to print later? Let IFTTT — which describes itself as “digital duct tape” — work the assembly line for you. In fact, power users have created a number of intuitive, time-saving shortcuts to do any productivity addict proud. One popular recipe can check the weather at a certain time and text it to you. Surely there are a zillion other options yet to be concocted.

Link: http://techland.time.com/2012/09/18/50-best-websites-2012/slide/ifttt/

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13. Diana Johnstone: El camino a Damasco… y al Apocalipsis (Rebelión)

Artículo que comparte algunas interpretaciones sobre la situación en Siria, conflicto que seguirá en las primeras planas de la prensa mundial durante 2013:

¿Qué pasaría si los encuestadores preguntaran a los ciudadanos de EE.UU. y de la Unión Europea? “¿Qué es más importante, asegurar que islamistas descontentos tengan libertad para derrocar al régimen secular en Siria, o evitar la Tercera Guerra Mundial?”

Yo apostaría a que la mayoría estaría a favor de evitar la Tercera Guerra Mundial. Pero, claro, la pregunta nunca sería formulada de esa manera.

Teóricamente, hay un camino para encarar esta peligrosa situación que tiene el potencial de conducir a una Guerra Mundial. Es llamado diplomacia. Gente capaz de entender ideas poco familiares y de comprender puntos de vista que no son los propios, examina los problemas que subyacen al conflicto y utiliza su inteligencia para elaborar soluciones que podrán no ser ideales pero que por lo menos pueden impedir que las cosas empeoren.

Link: http://www.rebelion.org/noticia.php?id=144697

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14. Emily Temple: The Books That Made the Most ‘Best Of 2012′ Book Lists (Flavor Wire)

Destacaría: Why Nations Fail: The Ori­gins of Power, Pros­per­i­ty, and Pover­ty, de Daron Ace­moglu y James A. Robin­son.

December means a lot of things. Our normally latent shopping gene startsitching like crazy, mint-flavored coffee starts sounding like a good idea, and every single media outlet (ourselves included) puts up their “best of” everything lists. Well, ’tis the season. In an effort to distill all those year’s end book round-ups — and let’s face it, be a little meta — we looked at 16 lists from 14 media organizations and counted up the books that tickled the most critics this year. Turns out, they had quite a few differing opinions — on those 16 lists alone, we noted more than 150 unique titles — but also agreed across the board on a few knock-outs. After the jump, feast your eyes on the most popular books of the 2012 best book list season — and let us know if you agree with consensus or think the world’s gone mad in the comments.

Link: http://www.flavorwire.com/355928/the-books-that-made-the-most-best-of-2012-book-lists

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Pilón desde la red:

NadieEscoge

***

LibertyModerna

Kultur, Politique & Scienza

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Written by Charro Negro

December 31, 2012 at 10:42 am

Posted in Uncategorized

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